

Delivered in partnership with the Foundation for Leadership through Sport (FLS), Dr Swanson recently represented the Institute for Sport Business in hosting a leadership conference at Loughborough London’s campus on the Olympic Park. This conference brought together leading figures in sport, business, and the military for an insightful session, which included panel debates and interactive discussions into leadership and management excellence. The theme was ‘Sustaining Success – Challenging from the Front’ and saw the likes of: England Rugby Head Coach Eddie Jones; GB Women’s Hockey Head Coach, Danny Kerry; and Jessica Ennis-Hill’s coach Toni Minichiello all involved. Talking from an athlete’s point of view, it was also great to get an insight from Olympic hockey gold medallist Kate Richardson-Walsh, as well as England captain Sarah Hunter. John Steele, Executive Director of Sport at Loughborough University chaired the session with Eddie Jones and the Coaches Panel, commenting: “Having coaches and sport leaders of this quality on campus builds on our reputation for hosting world class events, and was a great learning opportunity for everyone present.” The Foundation for Leadership through Sport is the brainchild of Loughborough alumnus Bob Reeves and aims to encourage and facilitate athletes and sporting organisations to invest in leadership development. This includes National Governing Bodies for Sport, universities and clubs. Highlights from the conference included:
- Eddie Jones Head Coach England Rugby, ‘Picking it up, Developing it and making it the most successful in the World’.
- Danny Kerry, Coach GB Women’s Hockey, Gold Medal Winner – ‘Planning for Gold- Twice’- The coach/organisational perspective

